Digital plumbing is tying all of your tracking, audiences, and advertising so that you can see what’s working and being able to amplify more of what’s driving you more customers.
Did you ever install a leaky faucet or a faulty shower, and later have to turn off the water from the mainline? What about installing a new shower, forgetting to hook up the drain – and then overflowing all over your basement floor!
Just like the pipes in your house, plumbing is what makes your new bathroom fixtures work. Without it, you’re just wasting water (and money).
Simply put, if your “plumbing” is not in tip-top shape, then it affects the whole building.
In traditional plumbing, you’ve got drain pipes and sewer lines. In digital marketing, you have a similar process called digital plumbing.
If your digital pipes aren’t in good working order, then your whole business will start to go down the drain.
Plumbing helps you track users who have interacted with your website content.
Are you struggling to keep your finger on the pulse of your business? Do you feel like you’re spending too much time manually installing social medial pixels on your site?
Digital Plumbing: The Glue That Holds It Together
As a local chiropractor, you already have enough on your plate to keep track of than to have to waste time and energy making sure that your digital plumbing is set up properly.
If you don’t have your plumbing set up effectively, you’re wasting a ton of money on ads. Who wants to do that?
Did you know that nearly 70% of the American population will experience back pain?
Don’t let your potential patients walk out your door because they’re waiting for their chiropractic appointment.
Turn them into patients by setting up your retargeting and remarketing campaigns with digital plumbing.
Don’t go into debt because of lost inbound leads and chiro patients. Fix your plumbing first and generate the most online sales possible!
Digital Plumbing is the foundation that you need to build your digital marketing campaigns. Having a well-oiled retargeting and remarketing campaign is essential for turning site visitors into patients.
Why Google Tag Manager!
If you want to get the most out of your marketing efforts, then you need to track your data.
Plumbing cleans up this messy problem by leveraging Google Tag Manager (GTM), a centralized management tool that facilitates the retargeting and remarketing process.
Without GTM, you have to add a pixel code to every page of your website yourself – a painful process (literally), not to mention that it gets messy trying to keep track of everything.
With Google Tag Manager, you can manage all your tracking pixels on a website (Facebook, Google Ads, Google Analytics…) to help you see what’s working and what’s not! All of your sites and apps running GTM are now easily trackable.
Bridge the Gap
Today, there’s an immense amount of opportunity for chiropractors to grow their practices. Yet many chiropractors struggle in this quest. Some falls short by delegating their marketing to untrained staff or signing up for an internet marketing service.
If you ever want to build your practice, it makes no sense to do it alone.
There are loads of things that you should only do (or should be doing) once. It does not matter if you have 28 clients and 3 staff members, there are tasks that you can delegate to someone else. It’s difficult though; I get it—you don’t want to lose control of what you do.
Chiropractic is one of those professions that stirs controversy, and most don’t give much thought about until they have a need.
This leads to the difficulty in making the most out of digital strategies. When people are searching for chiropractors, they generally have a significant pain point, which they want addressed immediately.
People who have been searching for a chiropractor may be interested in hearing about what you have to offer.
Have you ever heard the saying, “if you can do plumbing, then you can do marketing and sales?” You may have. You might also think that sounds like quite a bold statement.
If you understand how to use WordPress and set up Google Analytics correctly, the same way you know when an air conditioning system needs repair or service, you may be able to make sense of your digital plumbing.
There are generally three groups of patients you are trying to attract. The first group are fence sitters who are undecided about whether or not to do business with you.
The second group are buyers who may have already purchased services from you. The final group are referral sources that have referred people to you, but don’t actually purchase any services themselves.
Each of these groups will have different marketing requirements and different conversion rates, which means your marketing efforts will vary significantly depending on the group of patients being targeted.